by Haya Luftig
Fern Oppenheim is the co-founder of Brand Israel Group and the President of Applied Marketing Innovations, a marketing firm she founded to provide consulting support to pro-Israel organizations. She was also a communications consultant to the Conference of Presidents of Major American Jewish Organizations and is responsible for the U.S. Segmentation Study and the implementation of its results. She also has an extensive marketing, media and management background with advertising agencies such as Young & Rubicam , Fortune 500, and companies such as Kraft/General Foods.